Academic Project
[ Timeline ]
6 Weeks
[ Collaborators ]
[ Service ]
Brand Strategy
Marketing
[ Role ]
Graphic Designer
Videographer
Video Editor
[ Overview ]
This rebrand project examined an outdated corporation, aiming to transform its identity into a modern, relevant brand that authentically connects with its target demographic. Through research-driven design decisions, the rebrand addresses shifts in audience expectations and contemporary visual language.
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Case Study
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01 · Challenges
One of the main challenges encountered in this project was developing the logo, which required careful refinement to ensure that each visual element was intentional, legible, and aligned with the project’s conceptual direction. Presented through the subtle sun and mountain graphic, this detail held the importance of presenting the company's long history as well as providing small cues on how their coffee is created.
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